The saying, "The money is in the list,"
is true. However,
profitable email marketers know that the
money is not just
in a list, but in a "targeted" list.
Unfortunately, it can take some time to
build up a targeted
email list in order to begin turning
some profit. This is
where you might think of using other
marketers' lists to
build up your own.
Here are 2 ways to build a targeted email
list using
another marketer's list...
1. Buy advertising
One of the absolute best ways you can
build a targeted
email list is by purchasing advertising in
another
marketer's newsletter.
When you buy advertising in another
marketer's newsletter
and your offer is delivered, make
sure your sign up form to
your newsletter is clearly
visible!
Remember, buying leads in this manner is
unlike buying
leads for use in a direct snail mail
campaign. Those kind
of names are not really all that
targeted.
When you buy advertising in another email
marketers
newsletter, you know those names are going to be
interested in your offer, as long as you're buying advertising
in a newsletter that is in the same niche as yours.
One thing to keep in mind is, if your
offer is in direct
competition with your prospective
marketer's product, that
marketer is not going to be too
interested in selling you
advertising.
That being said, know what that marketer
is promoting
before you ask them about buying some
advertising.
2. Do a joint venture
Another way you can use another
marketer's list to build up your own is by doing a joint
venture with them. A joint
venture is where another
marketer sends an offer to their
list on your behalf.
Why would they do this? There could be
several reasons.
One reason could be that there is a
percentage paid to them for the sales they generate - an
affiliate program.
Another way is the "scratch my back
and I'll scratch yours" method - They run your offer in their
newsletter, and you run their ad in yours.
The latter method usually only works when
your list and
your prospective email marketer's list is
nearly the same
size. They're not going to be too crazy
about the idea of
promoting your offer to their list of
50,000 names when
you're promoting their's to only 100.
That's obvious.
But... if you provide some outstanding
content for them to
use in their newsletter, they may be
happy to send your
offer to their list, no matter the size
of your's.
Conclusion
When it comes to email marketing, a
targeted list is the
key. Buying advertising from email
marketers in a common
niche, and doing joint ventures with
them will really help
you to speed up the "targeted" list
building process, and
will get you earning some profit in
the quickest amount of
time.
Dan Brown is a successful Internet
Marketer specializing in helping others succeed! Subscribe to
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